Top 10 topics to use in your social media to demonstrate that you are the expert professionals your customer needs to speak to.
Marketing and training go hand in hand when budgets are being discussed when the market changes so why not get them to work together.
How to View Posting on Social Media
How can you use training to help you demonstrate knowledge and expertise to your customers and position yourself as a Trusted Professional Advisor?
Content for social media posts is often hard to think up so here are a few ideas on how you can use your online training to generate content ideas.
It is really important to think about anything you post from the buyer/ seller/ landlord/tenant’s perspective rather than from the agencies perspective.
10 Topic Ideas to talk about on your Social Media:
Here are our top 10 topics that you can get inspiration from on Able Agent.
- Landlord legislation update
- How to understand your rights under your tenancy agreement.
- How to deal with condensation and stay safe
- Quick guide to landlord obligations – are you a 5* Landlord?
- Quick guide to tenant obligations.
- How to sell your property even when you haven’t found somewhere to move to…
- Why should I go on a mailing list – don’t all properties go on the portals?
- I have some repairs- should I do them before I sell?
- How can I make sure I move as quickly as possible?
- The unknow laws that estate agents MUST follow when selling
All of the above topics and many more can be found in your training content.
For example – “A guide to Condensation” can be taken from your Property Management course AND “Why should I go on a mailing list” can be found in your Handling Buyers enquiries lesson.
Make the most of an educated team and use their knowledge to create interesting content for your clients.
It isn’t that time consuming when you get in the right habit….
Another point to remember is that word has a dictate function so you can dictate your thoughts on each topic. By supplying detailed content you can get a copy expert to efficiently put them into either a social post or blog. By prepping well they will create an article for you even if they don’t have expertise in the subject.
PLUS every time a team member passes a course they get a course certificate – so share these on social media and include your congratulations in your monthly newsletter.
Take a little time to plan and you can combine your training and marketing budgets and save ££££’s
For more advice book a demo…..