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Typically this would be…

– “I am a lettings agent, estate agent, negotiator, run a property business, sales progression, property management”
OR
– “I sell houses, rent property, work in property……”

Sometimes it’s good to think about what we actually do and why we do it? Its easy to do the same or similar things and plod along, even when it doesn’t always lead to success this time or last time.

An agent’s job is to help people do things they can’t do themselves (otherwise the would probably do it) or they don’t have the time, as they are busy doing the things they are already good at.

On top of your experience in doing your job, you need to be able to show them you do things they can’t. That’s essentially what they are paying you for:

– your professional advice and know –how.
– Info to make the right decision.
– Making it a smooth process for them to rent or buy somewhere to live.

Its never enough to just be a go between passing info between different people, landlord to tenant via the agent, seller to buyer to solicitor to seller and so on.

You have to ADD VALUE

Yes, people buy people, but they want ‘people’ with relevant expertise, up to date knowledge, who can explain it, so they can understand what is happening and can make sense of it all.

Now is the time to increase your knowledge and expertise through training and exceed those customer expectations, so you are ahead of any ‘agent licensing’ requirements before they are brought in.

Life long learning is here to stay – make the most of every opportunity to do just that and see how much easier and enjoyable your job becomes.

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