2021 is the year of being proactive….
As we plan for 2021 a focus on the data you have gained over the recent busy months is a fantastic way to start planning for a proactive approach to business.
So ….- if you haven’t already, you need to review your database:- Can you spot your market appraisal, mortgage, auction etc etc etc….opportunities quickly?
- How easy is it to pull out buyers with a property to sell?
- Have you identified a pipeline of leads?
- prospect auction clients
- tenant find landlords
- hot buyers
- How good is the detailed information you hold about these people?
- Do you understand their reason for moving – fully?
- Do you know your hot buyers?
- How well have you got to know your investors?
- How many are still buying?
- How many are fed up with the legislation changes?
- How many are property management opportunities?
Set a target to speak to all applicants/ lost market appraisals/withdrawals etc and make sure the data is held accurately and reports are set up to access the data efficiently.
Here are some good questions to get you started with the conversations:
How much has 2020 affected your desire to move?
Tell me a bit about why you would like to move?
How are you finding life as a landlord?
How far have you got sorting out your finances for any move?
How are you finding the service from your current agent?
When do you need to move by?
What are you looking for in the agent you choose to sell your home?
Categorise your database and link to social media audiences via Linkedin, Facebook and send interesting content to them. Keep in regular touch by phone should always be a priority for those HOT prospects.