As 2025 is going to be a period of change in renting property, it is important to look at the positives of rental reform in England, guest blog expert Julia Ford writes...
Speaking to agents daily, I understand the concerns surrounding the Renters’ Rights Act (RRA). Many fear that the abolition of fixed-term tenancies and restrictions on rent in advance could negatively impact business. The media often amplifies these worries, but having witnessed numerous legislative changes before, I can confidently say that those who adapt and innovate will not only survive but thrive. The RRA presents opportunities for proactive agents to strengthen their businesses and enhance their value to landlords.
1. Replace Lost Renewal Fees with an Annual Tenancy MOT
The removal of renewal fees will be a challenge, but forward-thinking agents can turn this into an opportunity.
2. Monetise Rent Increase Appeals
With rent increases now subject to First-Tier Tribunal decisions and no backdating, tenants may be more inclined to challenge increases, delaying rental growth for landlords.
Solution: Offer a rent appeal response service, preparing detailed counterarguments to tribunal decisions. Agents can charge a flat fee for document preparation or an hourly rate for more in-depth representation. This premium service will help landlords navigate the process while covering agents’ time and expertise.
3. Capitalise on Landlords Wanting to Sell
Some landlords may decide to exit the market due to regulatory changes. Rather than simply issuing notices and coordinating viewings, agents can actively support their clients through the selling process.
4. Stay Ahead of Awaab’s Law and the Decent Homes Standard
Landlords are increasingly worried about the stricter obligations to address damp, mould, and repairs, fearing fines and penalties.
- Pre-rental Property MOT Inspection and Report: Conduct a detailed inspection at valuation to ensure the property meets safety and habitability standards (gas, electricity, dampness, mould, maintenance). Charge a fee for this service, deductible from future management fees if the landlord instructs.
- Upgrade Routine Inspections: Replace quick 3- or 6-month checks with a comprehensive annual review, providing a detailed report to both landlord and tenant with recommendations for maintenance and compliance.
5. Transform Let-Only Services into a Subscription-Based Offering
Traditional let-only and rent collection services may struggle under the RRA. Reviewing your service structure and addressing self-managing landlords’ pain points will open new revenue streams.
- Landlord database and redress scheme management
- Compliance renewal reminders
- Annual rent review prompts
- Monthly updates on legal changes
Offered as a subscription service, this will replace lost renewal fees while keeping landlords engaged with your agency.
- Host Q&A events or webinars
- Share insights on social media
- Provide informative content via newsletter
Final Thoughts
Agents who wait for the RRA to become law before taking action will find themselves on the back foot. Those who plan ahead, innovate and position themselves as problem-solvers will thrive. While this Act presents challenges, it is also a catalyst for growth for those willing to embrace the change.
So, don’t see the RRA as a threat—see it as an opportunity. Adapt now, and you’ll set yourself up for long-term success in the evolving rental landscape.
Julie Ford from Gothard Rowe is our guest expert for this blog, with a host of legal experience, having previously been the voice and brains behind the Hamilton Fraser help line.