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Artificial Intelligence (AI) is changing the way estate and letting agents work. Used well, it can save time, improve communication, support business generation and help agents make better use of the information they already have.

The course explores how tools such as ChatGPT and other AI technology can support everyday tasks including customer communication, property marketing, Material Information checks, research, content creation, vendor and landlord updates, prospecting and business generation.

It also looks at the risks. Learners will understand the importance of checking AI-generated information, protecting personal and confidential data, recognising inaccurate or misleading outputs and maintaining appropriate human oversight.

Throughout the course, practical examples and prompts demonstrate how AI can become a useful everyday assistant – helping agents work more efficiently without replacing professional knowledge, judgement or the human relationships at the heart of agency.

This handy resource will help agents review and develop their use of AI to support sales and customer service.

What you will learn

• Understand how AI can be used in estate and letting agency
• How to write effective prompts that give AI the context, instructions and information needed to produce useful results.
• How to use AI safely and responsibly, protecting personal, confidential and commercially sensitive information and recognising when human oversight is essential.
• How to check and improve AI-generated content rather than automatically accepting an AI response.
• How to use AI to support everyday agency tasks, including customer communication, property marketing, Material Information, research, vendor and landlord updates and content creation.
• How to use AI to identify opportunities and support business generation,
• How to apply AI consistently, selecting appropriate tools, improving workflows and understanding where AI can support – rather than replace – professional knowledge, judgement and human contact